Custom Cat-Themed Merchandise

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When working with my client 'Meowsic', they had a dream to bring their product to "today's generation" in a way that is trendy and engaging. Their existing client base tended to be people who were aged anywhere between 35-65 years-old, as their existing products were more tailored to that demographic.

Once they onboarded me as their Freelance Marketing Manager, the whole brand underwent a revamp to make it more trendy and appealing to that younger demographic they were aiming to target.

We decided that custom merchandise was our next big step and even enlisted the help of a software developer to add an extension to our website that allowed people to pet their pets into our custom templates.

I was a fundamental part of doing research and sourcing template ideas that our target demographic would want to use, wear and see their cat's faces in!